February 21st, 2012 by faye
World-famous sports channel ESPN issued an apology to the newest basketball star of NBA Jeremy Lin after a racially offensive headline about the Knicks guard appeared on the mobile site of ESPN.
The headline entitled, “Chink in the Armor,” appeared only on ESPN mobile browsers, according to the network itself, and only between the hours of 2:30 AM ET and 3:05 AM ET.
However, despite the apology issued by ESPN for referring to Jeremy Lin as “Chink in the Armor,” the civil rights organization of Asian American Legal Defense and Education Fund isn’t satisfied with the action ESPN took. The sports channel changed the headline and apologized, but AALDEF, an organization that promotes civil rights for Asian Americans, wants the network of ESPN to do more than just apologize.
In a statement released on their site, the AALDEF said that the term used by the sports network channel to address Jeremy Lin was “inexcusable” and wants ESPN to apologize on air so that “it is clear to all viewers that this racist language is unacceptable.” The AALDEF offered to meet with ESPN to help educate its staff and establish procedures to prevent such slurs from appearing in their work.
Additionally, AALDEF wrote “The time for apologies is over. The media and the general public must understand that racist language and stereotypes used to describe Jeremy Lin are an insult to all Asian Americans, and no one should tolerate their use.”
The headline about Jeremy Lin originated after the Hornets finished the Knicks’ seven-game winning streak, and ESPN attributed the loss to the nine turnovers Jeremy Lin did, and posted the story with the offensive headline.
After the incident, ESPN wrote an apologetic message on their site, saying, “We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.” Moreover, Rob King, senior vice president for editorial, print and digital media of ESPN, said on Twitter: “There’s no defense for the indefensible. All we can offer are our apologies, sincere though incalculably inadequate.”
The incident came just three days after an ESPN anchor used the term “chink in the armor” and one day after the owner of the Knicks aired an offensive image of Jeremy Lin popping out of a fortune cookie, ESPN published the insensitive headline.
ESPN has already dismissed the employee responsible for the offensive headline “Chink in the Armor,” while the anchor who also used the phrase has been suspended.