October 30th, 2012

The Kardashian sisters: “We will win makeup war”

  • Kim Kardashian, Kris Jenner, Khloe Kardashian and Kourtney Kardashian at Kim's 30th birthday bash at Tao in Las Vegas, Nv

The Kardashian sisters Kim, Khloe and Kourtney are not backing down in their battle with a high-end makeup company named Chroma Makeup, with sources close to the Kardashian sisters saying that they have a secret weapon to guarantee they will prevail in court.

According to reports, the three Kardashian sisters filed requests to trademark the phrases “Kardashian Khroma” and “Khroma Beauty by Kourtney, Kim, and Khloe” earlier this summer.

However, the requests are still pending, but sources connected with the Kardashian family said that they are confident the requests will be approved — because the man behind the competing makeup line with almost the same name (Chroma Makeup) has not filed for any trademarks.

As previous reports have stated, Michael Rey, the co-owner of Chroma Makeup in Beverly Hills, is threatening to file a lawsuit against the Kardashian sisters over the Khroma Beauty makeup line, claiming their makeup products will cheapen the high-end company he’s built over the last 12 years.

Media outlet TMZ was looking up the Kardashian trademarks and came across another makeup company named “Kroma.”

“Kroma” filed for its trademark back in 2010.